A national wireless infrastructure contractor needed a site that matched the seriousness of its work. We rebuilt it from the ground up. Technical SEO score moved from 52 to 92.
Concordia is a self-perform wireless infrastructure contractor with a 25-year track record of work across Verizon, AT&T, T-Mobile, and US Cellular. The brand is national in scope and serious in operation.
The site they had didn't reflect any of that. A generic Wix template, stock photography of construction workers, social-media chiplets in the header, no positioning, no proof, and a technical SEO baseline that ranked them invisible to the searches that should have been finding them.
The brief: rebuild the site so it looks and performs like the company actually does.
We ran our standard SEO audit on the existing site, rebuilt against the findings, then ran the same audit on the launched site. Five of seven scored a perfect 100 on the rebuild; the remaining two cleared 84 and 99.
Composite technical score; five of seven sub-categories at 100
Old site had only basic WebSite schema; rebuild ships Organization, LocalBusiness, Service, BreadcrumbList
Average page weight cut from 665 KB to under 500 KB; Core Web Vitals across the board
Zero meta descriptions on the old site; near-complete coverage on the rebuild
Old site declared a sitemap that returned 404; rebuild ships a live sitemap with two error URLs still pending cleanup
Two pages were missing h1 elements; fixed in the rebuild
Old site had only the templated nav/footer links; rebuild adds in-body contextual linking
Replaced the stock-photo carousel with a confident editorial hero: large-format serif accent on "Infrastructure Constructors," a US coverage map showing 25+ active states with future-expansion legend. The map is commercial copy, not decoration.
Concordia operates three sub-brands (Wireless, EV, Fiber). The system we built is shared across all three, with per-brand accent colour and motif variations. Same scaffolding, distinct identities.
Every page ships with Organization, LocalBusiness, Service, and BreadcrumbList schema. Sitemap regenerated and submitted via Google Search Console on launch day. No orphan URLs, no 404 sitemap declarations, no concatenated anchor text.
Both Concordia audits were generated by the same instrument we offer for free at /seo-audit. The same tool, the same scale, before and after the rebuild. Run yours.
The site shipped in under five weeks and scored 92/100 on technical SEO at handover, with five of seven sub-categories scoring a perfect 100. The Concordia team approved the design on first review and the system now scaffolds three sub-brands.
Free SEO audit lands in your inbox in an hour. If we can fix what we find, we'll quote you the rebuild.